play2PREVENT Lab, Yale University School of Medicine
New Haven, CT
Dr. Hieftje's research interests primarily focus on health promotion and behavior change through the use of videogames. Dr. Hieftje is an Associate Research Scientist at Yale University, School of Medicine, where she is currently involved in the development and testing of several health behavior change videogames. She is the Project Director for a five-year NIH grant that focuses on the development and evaluation an interactive videogame, PlayForward: Elm City Stories, with the goal of reducing risk behaviors in minority youth. She is also Principal Investigator on a pilot project funded to develop an intervention and paper prototype of a videogame aimed at increasing condom use and partner testing in young black women. Dr. Hieftje is currently the Deputy Director of the play2PREVENT lab (www.play2prevent.org), a platform for the development of videogames for health prevention in youth and young adults, and has published several articles on the topic of developing serious videogames.